Industry

In Photos: California’s North Bay Rebuilds in Wake of Wildfires

Published on October 25, 2017 · Last updated July 28, 2020

California’s North Bay wildfires are now the deadliest US wildfires in nearly a century. They’ve killed at least 42 people and injured hundreds, and property damage—including the destruction of more than 8,400 structures—is estimated to balloon into the tens of billions of dollars.

While the fires are still burning, the effort to rebuild has already begun.

Cannabis farmers were among those hardest hit by the infernos, with flames tearing through gardens just as growers prepared to harvest their crops. Even many who were mercifully untouched by the flames are now evaluating the extent of losses caused by the toxic smoke and ash that has blanketed Northern California over recent weeks. And unlike their wine-growing neighbors, cannabis operators are currently unable to recoup their losses through traditional insurance. Federal illegality also means cannabis losses aren’t addressed by the Federal Emergency Management Agency.

With a difficult recovery ahead, the community has instead relied on its own. Growers and their allies have supported each other in countless ways, sharing information and resources as well as setting up crowdfunding campaigns (although many such efforts ran into problems as some payment processors refused to handle donations to the cannabis industry). Industry members have also pitched in on the wider recovery effort, with cannabis producer CannaCraft, for example, turning office space in Santa Rosa into a temporary headquarters for the Red Cross.

While the fires are still burning, the effort to rebuild has already begun. As grower Ashley Oldham trellises cannabis plants in her replacement greenhouse in Redwood Valley, a tattoo on her wrist captures the spirit of the moment. It reads: “This too shall pass.” —Leafly Staff

Want to help the relief effort? The California Growers Association has launched an online crowdfunding campaign, with all donations going to wildfire relief and recovery. Leafly also has a roundup of other ways you can pitch in to help those impacted by the fires. 

Anna Likens works at a temporary Red Cross center stationed inside CannaCraft in Santa Rosa on Tuesday, Oct. 24, 2017. The Sonoma County-based producer lent some of its unused office space to the Red Cross as part of the relief effort. (James Tensuan for Leafly)

Ashley Oldham trellises marijuana plants that she just moved into her new greenhouse at her farm in Redwood Valley on Tuesday, Oct. 24, 2017. Oldham lost her house as well as some of her marijuana plants to fires and intense wind. (James Tensuan for Leafly)

A burned-out machine once used to trim cannabis sits at Oldham’s farm in Redwood Valley. (James Tensuan for Leafly)

Marijuana plants damaged by wind are seen at Oldham’s farm in Redwood Valley. (James Tensuan for Leafly)

Heat lamps damaged by fire are among the debris at Oldham’s former home and farm in Redwood Valley. (James Tensuan for Leafly)

Workers and volunteers at the Red Cross stationed inside CannaCraft in Santa Rosa respond to the disaster. (James Tensuan for Leafly)

Community members left treats for Red Cross volunteers at the group’s temporary headquarters inside CannaCraft. (James Tensuan for Leafly)

Ashley Oldham trellises marijuana plants in her new greenhouse at her farm in Redwood Valley. (James Tensuan for Leafly)

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James Tensuan
James Tensuan
James Tensuan is a photographer based in the Bay Area. He has worked for publications such as the Wall Street Journal, the San Francisco Chronicle, KQED, and Education Week.
View James Tensuan's articles
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