Industry

Privateer Holdings Closes $100m Funding Round, Pledges $5m to Repair Drug War Damage

Published on January 25, 2018 · Last updated July 28, 2020

SEATTLE –  Privateer Holdings, Leafly’s parent company and the world’s leading private equity firm investing exclusively in legal cannabis, today announced the completion of its Series C funding round and a pledge from the firm’s founders to donate equity equivalent to $5 million at the firm’s current valuation to help communities harmed by cannabis prohibition.

The Series C funding round brings Privateer's total investment to more than $200 million.

The more than $100 million in new funding brings the firm’s fundraising total to $200 million, the largest private capital raise closed in the legal cannabis industry to date. Privateer Holdings will use this new financing to expand its existing portfolio of brands to new markets, to make strategic acquisitions and to launch new ventures. The Privateer Holdings team is focused on building the world’s leading portfolio of cannabis brands diversified across multiple geographies, sectors and consumer demographics.

$5m in Personal Equity Holdings Pledged

In addition to announcing the close of the round, Privateer Holdings founders Brendan Kennedy, Michael Blue and Christian Groh pledged to donate shares of their personal holdings in the firm to support communities that have been harmed by cannabis prohibition worldwide. Currently equivalent to $5 million, the value of the equity pledged will grow over time with the value of the firm.

The equity pledged will support organizations committed to addressing the social and economic injustices of cannabis prohibition, including campaigns to legalize cannabis; clinical research studying the potential therapeutic benefits of medical cannabis; efforts to educate the public about safe and responsible cannabis consumption; expungement of non-violent cannabis offenses; expanding global patient access to medical cannabis; and more. Kennedy, Blue and Groh are also calling on founders and executives from other legal cannabis companies to join them in making a similar pledge.

Growing Portfolio

Based in Seattle, Washington, Privateer Holdings and its portfolio companies employ approximately 500 professionals in 7 countries. The firm’s investor base consists of high net worth individuals, family offices and institutional investors. The firm previously closed $7 million in Series A funding in July 2013, $75 million in Series B funding in March 2015, and $46 million in convertible note financing in November 2016.

Privateer Holdings’ portfolio of disclosed investments so far includes:

  • Leafly®– The world’s leading cannabis website and mobile application, with more than 14 million visits per month and the world’s largest database of user-generated reviews of cannabis strains, products and dispensaries. Leafly helps patients and consumers make informed decisions about cannabis and where to find quality products at the right price.
  • Tilray®– A global pioneer in medical cannabis research, production, and distribution, Tilray currently serves tens of thousands of patients in eight countries spanning four continents. Tilray operates federally licensed cultivation facilities in Canada and the European Union, and currently supplies products for eight clinical trials and studies being conducted in Australia and Canada.
  • Marley Natural™– A premium cannabis lifestyle brand rooted in the life and legacy of Bob Marley. Marley Natural cannabis products are currently available in California, Washington, and Oregon, with body care and smoking accessories available nationally and internationally via MarleyNaturalShop.com. In 2016 and 2017, Marley Natural partnered with the Minority Cannabis Business Association to expunge more than 100 cannabis-related criminal records in Oregon and Washington. In 2018, Marley Natural and MCBA plan to host their largest expungement events to-date in California.
  • The Goodship® – One of the industry’s most popular and beloved cannabis-infused edibles brands, The Goodship makes “damn fine edibles,” from delectable cookies and brownies to delicious confections and sweets. The Goodship’s products are currently available in Washington. The Goodship brand is a local favorite for its best-in-class products, innovative programming, and whimsical, community-driven spirit.

Ending the War on Cannabis

“The War on Cannabis is wrong,” Privateer founders Brendan Kennedy, Michael Blue, and Christian Groh said in a statement. “It has made criminals out of millions of peaceful citizens. It has led to the incarceration of a vastly disproportionate number of people of color. It has squandered trillions of taxpayer dollars. It has empowered organized crime, promoted violence, trampled human rights, stymied science, and caused countless patients to suffer when natural medicines were close at hand.

“But hope is in sight. Brick by brick, the Berlin Wall of cannabis prohibition is crumbling and safer, saner and more sensible cannabis policies are taking hold. A consistent majority of Americans and Canadians support regulating and taxing cannabis like alcohol. And more than nine out of 10 believe medical cannabis should be legal. Under pressure from public opinion, politicians and bureaucrats are finally catching up.”

“As we build the future, we are committed to righting the wrongs of prohibition, which is why we are pledging a portion of our personal holdings in our firm to support people who have suffered due to unjust and misguided cannabis policies in the United States, Canada, and elsewhere around the globe. Cannabis prohibition has caused generations of harm that will take generations to correct. As our firm grows, so will the financial value of the equity we have pledged. Our hope is that the value of our pledged shares will grow to be worth tens of millions of dollars over time. We also hope that leaders of other companies within industry will join us in making similar charitable commitments to repair the harms created by prohibition.”

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Leafly Staff
Leafly Staff
Leafly is the world’s largest cannabis information resource, empowering people in legal cannabis markets to learn about the right products for their lifestyle and wellness needs. Our team of cannabis professionals collectively share years of experience in all corners of the market, from growing and retail, to science and medicine, to data and technology.
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