Thanksgiving is coming up—how is your stash looking?
Hundreds of thousands of America’s legal cannabis smokers are set to deluge the nation’s dispensaries this November with orders for “Green Wednesday”—marijuana’s answer to Black Friday and Cyber Monday.
From San Diego, CA to Boston, MA, the long Thanksgiving holiday has weed consumers snatching up handfuls of discounted pre-rolls (joints), as well as vaporizer cartridges, gummy edibles, and tinctures.
What is Green Wednesday?
America has 24 legalization states. Retailers report consistent sales bumps in the run-up to big holidays. The stoner holiday of April 20th (420) ranks as the US’ biggest weed sales day of the year, but second place goes to the Wednesday before the long Thanksgiving break.
Marketers never miss an opportunity, and California delivery service Eaze may have coined the term “Green Wednesday” in 2016. Eight years later, thousands of legal stores amplify the herd’s swerve toward weed with deals like 5-50% off certain items.
According to Jane Technologies, cannabis sales on Green Wednesday 2023 totaled up to $9.2 million. Sales were up 11.43% from last year and an 90.5% from the previous three Green Wednesdays. This sales surge can be attributed to shoppers stocking up before they head out of town for the holiday and long weekend.
What’s hot for Green Wednesday?
‘Quick, discrete, and easy’ defines a lot of Green Wednesday’s hottest cannabis products.
Atop the list: cannabis flowers as well as pre-made joints—a “pre-roll.” Check out our extensive list of flower picks from Leafly Buzz, and Leafly HighLight.
According to cannabis analytics firm, Headset, pre-roll sales during Thanksgiving week last year totaled up to $50.4 million, with 4.9 million units sold. Compared to 2022, that is a 26.3% revenue increase with 1.4 million additional units sold.
Next up, edible gummies: California’s Kiva confections debuts a 100mg gummy contains ten standard doses.
Another killer choice for travel: all-in-one solventless rosin pens. Whether it’s a day trip or a week-long odyssey—carts mean no smell and no burning—just a quick, flavorful, clean sip, and a lift.
Green Wednesday 2024
With more legalization states and medical states and public support than ever, Green Wednesday promises to be even more normalized.
How can I win Green Wednesday?
Shop early, shop online, and consider delivery.
- Stores preempted the annual Wednesday rush with deals running all week long. Sign up for texts from your favorite spots and learn about deals first (Leafly has that feature); especially if you want to swoop up limited Green Wednesday freebies.
- Order online. San Jose’s Caliva expect two-thirds of all orders to be made online, up from one-third last year. You can order online and pick up curbside to lower your ‘rona exposure like a pro.
- Just stay home. Delivery services race around all week. California offers regional same-day—and statewide next-day—delivery services. Other states like Oregon do, too.
And while you’re shopping, get some Christmas shopping done, too. Cyber Monday began early this year (what else are young going to do?) and cannabis is one of 2024’s hottest gifts.
There’s one more buying season to think about, too—just before Christmas. December 23rd also ranks as a top weed-buying day, with pre-rolls seeing an 18% bump.
