Strains & products

Magnitude vapes help the UFC’s Matt Frevola roll with the punches

Magnitude
Presented ByMagnitudePublished on November 25, 2024
This article is sponsored by Magnitude. Image courtesy of Magnitude.

SteamRolla dials it in with Magnitude’s London Pound Cake, White Widow, and new 4:1 CBN+THC.


Magnitude, one of the foremost vape brands in America, is once again reshaping the vape landscape, and this time, they aren’t alone. They’ve recently partnered with Matt “SteamRolla” Frevola, one of the most electrifying fighters in the Ultimate Fighting Championship (UFC).

Matt’s heavy hands make him a natural partner for an earth-shaking brand like Magnitude, and he claims their top-quality carts are instrumental in his training before a fight and his wind-down process after the fight is over. Not every vape cart could stand up to the rigorous demands of the SteamRolla’s lifestyle, but Magnitude vapes withstand that test. They’re more than ready to keep up with whatever Matt, or you, can throw at them.

We sat down with Matt to talk about fighting, his relationship with the cannabis community in his native Long Island, and how he uses the plant to keep him at peak performance. We also got Matt’s thoughts on some of his favorite Magnitude carts, including their London Pound Cake, White Widow, and 4:1 CBN+THC cartridge, and how each of these strains fill a vital niche for the SteamRolla. 

How Matt built a head of steam

Image courtesy of Magnitude.

“Mixed martial arts is about choice…about choosing the type of fighter you want to be”

Matt Frevola

Matt’s one of the most recognizable faces of the UFC, with seventeen pro matches under his belt, but it wasn’t always that way. Before his charming grin appeared in both the first season of Dana White’s Contender and the most recent UFC video game, Matt was a scrappy kid from Long Island with a passion for fighting, family, and Dragon Ball Z. This love of martial arts has taken him around the world, even doing intensive martial arts study in Thailand. Matt’s inherent drive to compete transformed him into the SteamRolla, a pistol-punching powerhouse that has dominated in the octagon for over a decade. 

Matt has a more introspective side that may surprise some, given his ferocity in the ring. For Matt, fighting is about freedom and creativity as much as discipline and strength. They’re called martial arts for a reason, and just like any painter or dancer, Matt and many other professional fighters express themselves through their chosen medium. According to Matt, that freedom of expression is what drew him to mixed martial arts in general, and Muay Thai and Brazillian Jiu Jitsu specifically. “Mixed martial arts is about choice, it’s all different types of fighting at once and learning what’s best for you… it’s all about you choosing the type of fighter you want to be,” said Frevola. 

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This drive for freedom of expression makes Matt a perfect partner for Magnitude, a brand as concerned with choice as Matt is. Magnitude simply puts more power in the hands of the consumer than many of their peers—not only do they offer a wide variety of top-quality strains in tough-as-nails vape cartridges, but they’re also one of the only brands with an adjustable airflow that allows users to customize their hit. With Magnitude vapes, you get exactly the experience that you’re looking for, with robust terpene profiles, reliable hardware, and smooth draws. Take it from Matt: “Listen, you just gotta try it.” 

Matt’s Picks

While Matt may be a lightweight fighter, he claims to be a heavyweight smoker with an iron set of lungs and an appreciation for the subtleties that set great products apart. He turns to cannabis to assist in his intensive physical training regimens, as well as to deal with the stress of performing at a high level. Matt is also a big proponent of recreational use of the plant and loves to indulge in a celebratory smoke after a big win.

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“Listen, you just gotta try it.”

Matt Frevola

Matt has been puffing on the cream of the Magnitude vape crop for the past few weeks, and The SteamRolla has picked out a few of his favorite knockout strains. However, these are just the tip of the Magnitude iceberg—they’ve got dozens of incredible strains, and there’s certainly one out there that perfectly matches your vibe.

Magnitude London Pound Cake

Image courtesy of Magnitude.

Magnitude’s London Pound Cake cartridge is a deliciously sweet indica-like strain that, like Matt, has a friendly demeanor but packs a powerful punch. It’s the descendent of an unknown, but certainly pretty potent indica and Sunset Sherbert, another famously couch-locking indica. That’s a lot of powerful indica genetics packed into one strain, and the Magnitude hardware takes this already heady strain into a whole new weight class. This strain gets its delicious vanilla flavor thanks to high amounts of the terpene myrcene, which Matt claims helps him feel  calm.  

London Pound Cake is Matt’s go-to end-of-the-night strain, helping him unplug and unwind enough to get some sleep and wake up refreshed and clear-headed. “I take a big rip after a long day, and then it just gets me to sleep! Then I have a great sleep, and I wake up totally rested” said Frevola. 

If you’re getting hungry for some dessert before bed, snag yourself some London Pound Cake tonight.

Magnitude White Widow

Image courtesy of Magnitude.

Matt also found himself particularly fond of Magnitude’s White Widow cartridge, and he’s certainly not alone in his appreciation of this icon. White Widow is easily one of the most famous strains in the world, a sativa-leaning hybrid that has built a reputation over the decades as a fantastic aid for creativity and socializing. Magnitude’s White Widow is one of the most convenient and flavorful ways to vape this strain. White Widow’s DNA comes from an unknown Brazilian landrace sativa and an equally obscure hard-hitting Indian indica, a mysterious parentage that just makes White Widow’s unique, woody, herbal aroma all the more distinctive. 

While Matt doesn’t consume cannabis before a real bout in the octagon, he’s a big fan of sometimes cutting loose and breaking out the vape when he’s sparring in his gym. White Widow is Matt’s go-to strain when he wants to get in touch with his wild side. “I go for a low dose [of White Widow] and then I’m going for like, reverse Berimbolo or something else crazy!” said  Frevola. “And of course, it just makes it more fun.” If you’re looking for something to use when you’re exercising, creating, or socializing, then click the link below and dance with Magnitude’s White Widow.

Magnitude 4:1 CBN+THC

Image courtesy of Magnitude.

CBN is this year’s breakout cannabinoid, and Magnitude is one of the first outfits out there to offer a vape cartridge that combines CBN and THC into one unit, and Matt’s just one of the blend’s many fans. CBN (aka cannabinol) is a non-intoxicating novel cannabinoid related to, but distinct from, its more famous older sibling, CBD. CBN has started to make a name for itself on its own, but the party really gets going when you pair CBN with THC. This tendency of cannabinoids to work together to be more than the sum of their parts is called the “entourage effect,” and Magnitude is one of the only vape brands out there that is offering products that employ this CBN+THC combo to incredible effect.

For Matt, finding the time to relax and decompress can be a tall order, but he claims that Magnitude’s new CBN+THC carts help him deal with the pressure of life in the public eye. Keeping a sharp mind is as important to Matt’s fighting philosophy as maintaining a strong body, and he’s begun to include Magnitude’s CBN+THC cartridge as an essential element in his routine.  “I knew CBD, but I had never heard of CBN, but I’m loving it!” said Matt. Take it from Matt—CBN+THC is the real deal. 


Matt’s three top strains are all certainly champions, and there are even more fantastic strains on Magnitude’s roster waiting for you to discover. Neither Matt nor Magnitude are the types to rest on their laurels, they’re constantly moving and innovating. Magnitude is available at Verilife stores and additional select retailers throughout the state. If you’re curious about Magnitude’s other offerings, or you want to keep up with all their latest updates, you can head to their website or follow them on Instagram or Twitter/X. You can also keep up with Matt on Instagram or Twitter/X and find out when he’ll be fighting next before anyone else.


Nothing contained herein should be construed as medical advice. Product availability varies. 

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