TygerTyger™’s fierce collective of strategists + creatives are known for their groundbreaking work in cannabis brand strategy and have gathered together across continents to challenge the brands we represent with greatness. 

We’ve won awards internationally, we sit on councils and boards, and we bring fresh perspectives from our deep and varied cultural and industry experiences. 

Running together, we create cannabis brands that burn bright and that are long remembered. TygerTyger™ is currently situated in Canada and South Africa.

Tyger Tyger | Strategy + Creative

Services

In our brand strategy session we will review:
- Situational overview and capture: where is the company right now, an overview and update from the executive team.
- Brand exploration: brand exercises to clearly define the market perception of the Hazo brand, present and future.
- Review of functional philosophies: mission, vision, and core values.
- Review internal culture: candid discussion on the internal culture of the company. 
- Brand architecture exploration: structure and direction for new growth and opportunities within the company.
- Evaluation of past efforts: what has worked and what has not with messaging and marketing. 
- Understanding of long-term and short-term goals: where do you see your company headed. 
- Understanding immediate challenges: naming, positioning, brand identity, investment opportunities, etc. 

Once we gather this information we will provide:
1. Executive summary 
- Situational Capture
- Current Internal Structure
- Company Offering
- Industries Served
- Target Profile
- Competitive Analysis
2. Key Issues Identified
3. Summary of Short Term and Long Term Goals 
4. Functional philosophies recommended direction for discussion
- Vision
- Mission 
- Values
5. Brand Positioning recommended direction for discussion
- Brand Positioning Statement
- Tagline
- Tone of Voice
6. Top 5 Strategic Recommendations to advance the brand
7. Timing for recommended new initiatives
8. Cost structure per initiative

Cannabis Brand Strategy and Consulting

Whether you are just starting out or already have an existing brand, we are here to build out an equitable brand strategy to get your brand top of mind.

No two tigers have the same stripes. A well-researched strategy will ensure that your brand doesn’t just stand out in the jungle, but also communicates the mission, vision and values of your brand for a complete re-launch that walks the walk and talks the talk to your clients.

Social Media Management

graphic design, copywriting, ad design and creation, analytics, scheduling and approval calendars - all things needed to outperform the competition online.

Branding is a disciplined process used to build awareness and extend customer loyalty. 

It requires a mandate from the top and a readiness to invest in the future. It’s about seizing every opportunity to express why people should choose one brand over another. A desire to lead, outpace the competition, and giving your business the best tools to reach customers are the reasons why companies leverage branding.

“Emotional branding is a dynamic cocktail or anthropology, imagination, sensory experiences and visionary approach to change.”

In this process, we will identify what boldly differentiates your brand in the minds of your customers. When we position a brand correctly for success, we create new openings in an oversaturated, continually changing marketplace. 

We will build on a deep understanding of your customer needs and aspirations, the competition, the strengths and weaknesses of your current brand, and changes in demographics, technology, and trends.

Brand Identity: 
•   Logotype
•   Look & Feel
•   Color System
•   Typography system
•   Iconography
•   Brand Guide

Stationery: 
•   Printed Letterhead
•   Digital Letterhead 
•   Email Signature 
•   Business Card
•   Envelope
•   Folder

Social Media:
Social Media Setup, including the design of profile images and copywriting for description areas.

*deliverable will vary depending on the customers need.

 Brand Identity Product Development + Packaging

A consistent brand identity system and marketing collateral with a consistent call to action, will increase brand recognition and awareness.

Tyger is a full-service agency that focuses on research-driven strategy and creative components to establish and maintain invested client relationships. Acting as a strategic thought partner, Tyger comes alongside a team to build and execute cohesive brand strategy. 

With a strong background in brand strategy, positioning, voice and identity, our websites we design and develop are seamless, self manageable (or we can manage for you), SEO friendly, provokes emotion and turns conversions.

Branded Website Design and Development

Beautifully branded website design and development for your cannabis brand. Built with the goal of sales and brand awareness. 

Tyger Tyger | Strategy + Creative

Tyger Tyger | Strategy + Creative products